As mentioned on this blog on July 7th 2008, Scotland Online has rebranded itself as brightsolid.
The company, which operates both the FindmyPast and ScotlandsPeople websites, and which recently won the tender to digitise the 1911 census of England and Wales, felt that a change was needed to represent its new portfolio. Apparently they have carried out research which concluded that the company was seen to be "bright" in terms of its people and approach, and "solid" in terms of its resilient infrastructure and delivery. Quite possibly, but it does not really say much about what it actually does in the world...!
It may also be premature. The contract for ScotlandsPeople is due for renegotiation next year, and in conjunction with the article in last week's Sunday Herald (see GROS to end monopoly on its data? ), which stated that the Scottish Government is considering the sale of additional licenses to its GROS data, one has to wonder whether there isn't more to the name change. The new exec in charge of brightsolid is Chris van der Kuyl, who the Scotsman recalls in 1999 addressed the Labour party conference to say that he would turn his computer firm VIS Entertainment into a £500 million empire in just three years. Five years after the speech, he sold it for £4.5 million. In the same article, he is claimed to have stated that he would see brightsolid grow into a company worth "double figure millions" in the next few years.
So will the company have a bright and solid future?
Watch this space...!
Chris
www.ScotlandsGreatestStory.co.uk
Scotland's Greatest Story
Professional family history research & genealogical problem solving
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